Currently managing the social media strategy and content for Bed Bath & Beyond US and Canada.
Worked with creative team to develop social media content and copy for Instagram, Facebook, and Twitter. Worked with PR agency to manage influencer activations on social channels.
Developed the social content strategy for Will and managed the community engagement and live tweeting. Conducted cast interviews for social video content and documented the show premiere event in Bryant Park, New York City.
Managed the social media channels for Toys”R”Us and developed the original content series Fan Vault Fridays.
Managed the social media copywriting, strategy, and live posting for the following shows: Grease: LIVE, American Idol, So You Think You Can Dance, Scream Queens, Pitch. Worked with select talent to create social content during premieres and live events.
Managed and developed a brand voice for Clevver’s social presence. Created social content at VidCon and The People’s Choice Awards red carpet.